Pay-per-inquiry can be a valuable part of an integrated marketing mix when managed effectively.

As the pioneer of pay-per-inquiry for higher education, we have extensive experience helping partners navigate this often underutilized and misunderstood model. Recently, changes in consumer behavior, increased government oversight and stricter compliance regulations have caused many institutions to question whether or not this model is worth the investment. 

 

In this eBook, we provide proven methods to improve your PPI results, build stronger relationships with vendors and mitigate risk.  

 

Learn how to avoid mistakes such as

  • Approaching all PPI inquiries the same way
  • Not accounting for intent in your lead scoring model
  • Not requiring transparency from your vendors
  • And more
     

Published November 2016

Keypath Education partners with higher education institutions worldwide to attract the right students at the right time with the right mix. The company has managed more than $1 billion in marketing spend during the past five years for more than 50 clients and marketed more than 2,500 programs. Since its beginning more than 25 years ago, Keypath Education has been dedicated to changing lives through education.