There's a Right Way and a Wrong Way:
Make Paid Social Work for You 

By now, you know you need to include paid social into your digital marketing strategy, but where do you start and what are the most important metrics to consider? 

Our digital experts are pioneers in the higher education marketing space and have deep knowledge of how to leverage paid social for institutions. We’ve packaged our best resources and curated the past six months of social media marketing news into this Paid Social Success Kit, where you’ll learn:

  • How to get started
  • Which networks make the most sense for your institution
  • Common mistakes and how to avoid them
  • Creative best practices
  • Best ways to measure performance
  • Updates and what’s next for paid social
  • And more! 

Updated October 2016. Originally published March 2016.