A smart, optimized strategy is crucial to your institution's success.
A Marketing Strategy Audit is a comprehensive, tailored review of your institution’s marketing efforts performed to ensure you are reaching the right prospective students at the right time, with the right mix.
Three types of audits are available:
- Channel-specific audits dive deep into the effectiveness of your efforts, including digital media, traditional media, SEO/content marketing, creative and more
- Personnel screenings are available for both candidates and current marketing employees to ensure you have the right team in place
- A comprehensive marketing audit examines every aspect of your marketing strategy, including channels, personnel, KPIs, budget, enrollment data and more to ensure you’re achieving maximum ROI
Why invest in a marketing audit from Keypath Education?
By investing in a Marketing Strategy Audit, you’ll make sure your time, energy and money result in optimized marketing campaigns that achieve the highest possible ROI. Keypath’s more than 25 years in higher education marketing means we’ve built the most experienced team in the industry, along with an unmatched proprietary data set. Your audit results will be benchmarked against peer institutions, giving you an inside look at how you stack up against the competition.
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