Amplify Your Content Marketing Strategy by Including Student Stories

Everyone’s talking about content marketing, but what does it really entail? And what is its role in higher education? Joe Mulvihill, Director of Content Marketing, and Sean Nicholson, SVP of Integrated Marketing, share the most vital components of a successful content marketing strategy.  

The change in consumer culture – digital and mobile behaviors – and the evolution of Google’s algorithm are driving the importance of content marketing and equipping higher education institutions with a powerful tool to reach the right prospective students and engage with current students and alumni. 

You will learn:

  • Content’s critical role within an integrated marketing strategy
  • Why you should continue to invest in SEO
  • The three C’s of content marketing
  • How to measure the ROI of content marketing
  • What kinds of content prospective students are looking for

Published April 2015

Keypath Education partners with higher education institutions worldwide to attract the right students at the right time with the right mix. The company has managed more than $1 billion in marketing spend during the past five years for more than 50 clients and marketed more than 2,500 programs.