Incorporate these four elements of a standout website to attract and convert the right prospective students.


A university’s website is the hub of all of its higher education marketing efforts. In this eBook, you’ll discover the importance of driving traffic to a site that reflects the school’s personality, along with a clear path for prospective and current students and alumni to find what they need.

Complete the form to download the 4 Elements of a Standout University Website.

Inside, you’ll find recommendations surrounding these questions and more:

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  • Is your website addressing the needs and concerns of its audience(s)?

  • Does your site accurately portray your school’s personality?

  • Does your website balance conversion fundamentals with a positive user experience?

  • Are you utilizing the right inbound marketing tools?




Keypath’s marketing capabilities by the numbers



higher education institutions supported to better serve students and gradutes 



decrease in cost per enrollment for new partners 



average increase in inquiries for partners in year one



programs marketed